MISSION

Mission: To provide our customers with a unique and authentic way to express empowerment through hats that feature iconic and representative phrases from Medallo, fostering a connection with a rich cultural heritage.

VISION

To become the leading brand in North America that celebrates and promotes Medellín's culture through distinctive and authentic fashion. We aim to be recognized for our ability to connect with Latin culture enthusiasts, expanding our reach and creating greater appreciation for the region's cultural heritage.

To create an environment that celebrates diversity and supports people of all ages and backgrounds.

To maintain cultural integrity and offer designs that genuinely represent Latino phrases and spirit.

To foster confidence and self-expression by offering products that celebrate personal identity and pride.

To promote ethical and responsible practices in the marketing of our products.

Empowerment

Authenticity

Inclusion

Sustainability

Innovation

To design products that blend tradition and modernity, adapting to current trends without losing cultural essence.